Sourcing first-party data for a CDP: Best of the MarTechBot
Administrator Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using…
Administrator
5 big ways to turn up the voice of your customer in your marketing
To know and be known is the essence of a relationship. To know — and understand — your customers, you…
Google’s AI Overviews Coincide With Drop In Mobile Searches via @sejournal, @MattGSouthern
A new study by search industry expert Rand Fishkin has revealed that Google’s rollout of AI overviews in May led…
How Our Website Conversion Strategy Increased Business Inquiries by 37%
Having a website that doesn’t convert is a little like having a bucket with a hole in it. Do you…
6 core competencies every martech manager needs
Marketing technology, or martech, refers to tools and systems designed to support marketing efforts. It can also encompass technology used…
Cannibalization
In today’s episode of Whiteboard Friday, Tom Capper walks you through a problem many SEOs have faced: cannibalization. What is…
3 challenges for marketers as retail media networks evolve
While retail media networks (RMNs) continue to evolve, they are fragmented and confusing for brands. Two experts in data and…